My approuch to your photos

​W.J Hogan  is a photography team based in Hammersmith, London. We seek out documenting the unique ways couples celebrate love and our goal is to always capture the day purely, joyfully and honestly.

We are thankful that our work allows us to pursue our passions for photography and let’s us travel to unique places to connect, witness and document the many different ways people come together to celebrate.

We think of our images as the building blocks of an unfolding story. They’re little moments that capture the honesty and pure emotion of a wedding day, focusing on subtlety over fanfare and vivid feeling over a visual who’s-who of a guest list. What you’ll find in our work instead are quiet interactions, stolen glances, laughter or tears in instances when people are so present they forget they’re being photographed.

Overall, we view each wedding as a collaboration with our couples. We don’t see ourselves as a distant observer or documentarian, focusing only what’s in front of us – we are capturing how we feel about it, as well. We tell our couples that when they’re looking back on their photographs we want them to see a genuine depiction of who they are. For that reason, we never ask of my couples anything that isn’t honest. We are interested only in real smiles, sincere expressions, unprompted emotions. We feel that is what gives our photos the poetic simplicity they’re known for.

It is also what has led us to some of our all-time favorite images. We love moments when people are truly able to let down their guard and let go of their inhibitions. Our intention with every shoot is to help create a sincere and intimate space where that can happen – where our couples can be themselves even amongst the chaos and anxiety of a wedding. It’s a privilege to create images that families will keep forever. Above anything and everything else, we want them to look at their photographs and remember, even decades down the line, the joy and love they felt on that day. We want to create photographs that matter.

W J Hogan:

Would almost always rather be surfing back home in Brazil :).

Eats like an 8 year old. Knows way too much about Photography dslr,lens etc.

Remembers every “useful” fact ever written. Never says no.

Off Camera Light Ninja. 70-200mm crazy.

Has every gadget ever made, with him, at the wedding.

Accepts any challenge. 2nd place won’t do.

Always. always. has a smile on his face.


Plays her music too loud. Can’t give up coffee.

Undercover type A. Sings out loud even though her voice is a 3 at best.

Cries at every wedding and some newborn sessions. Natural light fanatic. Loves prime lenses. Obsessive about sunset and rim lighting.

Style tastes can switch between neutral, natural, bohemian wonderland

and sleek  dark minimalism without reason.

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